Tuesday, 11 May 2010
Let us eat cake
‘Well, not reviews as such,’ I said (though I can oblige with the occasional rant). ‘I tend to write about whatever happens to wander into my life.’
At which point I went into a daydream about the various things that have wandered into my life since I started blogging and, I must say, I haven’t done too badly.
Nobody really seems interested in me as a journalist any more. PRs no longer pitch ideas to me for features or columns. They’d all much rather I wrote about their products in my blogs, or that I tweeted about them or shouted about them on my Facebook page. It seems everyone has shifted over to social media.
‘Do you realise you’re ‘highly influential’ on Twitter?’ hissed my friend Charlie who runs a successful website.
‘Absolutely,’ he said, trying not to sound bitter and twisted. ‘How did you do it?’
I have absolutely no idea. Maybe I just like talking. It’s huge fun – my virtual water cooler - where I shoot the breeze and have a laugh.
Then, somehow, this blog was runner-up in the Author Blog Awards and I’ve miraculously risen (like a loaf) up the parent blogging charts and the PRs have gone bonkers. Now, as a journalist, one is accustomed to the odd freebie though, in my case, it’s usually limited to herbal throat lozenges and ointment for piles. But as a blogger, it seems the sky’s the limit.
Of course it doesn’t always pan out. For every trip to Florida and every goodie bag of lovely sports gear (thank you Disney, thank you Reebok) I’ve been offered a slew of items which are less than exhilarating: panty liners, nipple guards, DVDs that only play in the US, pelvic floor exercisers, er – marital aids.
But anyhow, coming back from this reverie, I realised the PR was saying a magic word.
The blogging/tweeting world runs on cake. Come 11am everyone promptly stops talking about whether we have a government or how to market your e-book and mutters about muffins, brownies, biscuits and chocolate.
‘Really? What kind of cake?’
Oh, well that's okay then.
'Respect Organics,'she continued. 'They sell them in supermarkets. Shall I send you some samples?’
‘Well, a sample couldn’t hurt, could it?’
The next day the postman struggled up the steps (ASBO attached to his backside like a plug) with a vast box. I’d imagined a few slices – but, ye gods, she’d sent us eleven full-size cakes. ELEVEN.
‘Why eleven?’ asked James, lining them up on the table. ‘You reckon someone got hungry and ate one on the way?’
Frankly that hadn’t crossed my mind but it did seem a strange number.
‘Three into eleven doesn’t really go,’ he continued. ‘Though none of us like ginger so that leaves nine which is three each - bags me the chocolate ones. You like banana and Dad likes carrot so we’re sorted.’
I’ll have you know we conducted a very thorough clinical trial on these cakes. We tested them every which way and gave them marks out of 100 for variations in texture, flavour, density and colour. Oh, the hell we did. We scarfed the lot in a deeply unseemly fashion. Were they nice? Damn nice actually – and not remotely what you imagine when you think ‘organic’. These are the least ‘worthy’ cakes I’ve come across: very light, very moist, wildly sweet and revoltingly moreish. Surprising really, given they are all (bar the chocolate cake) dairy free.
If I’m being very picky I suppose I prefer a slightly more rustic, ‘home-made’ feel, maybe a bit more chew in the banana loaf. But I was a minority (so very fashionable really).
With my ‘responsible reviewer’ hat on I should add that they’re available from supermarkets such as Tesco, Sainsbury’s and Morrisons and you can find out more by clicking here
NOTE FOR PRs
I might just mention (apropos of nothing in particular) that I am very partial to the following...
Diptique candles (Baies is my total favourite); Jo Malone soap (wild fig, LBM, oh any really); Aromatherapy Associates bath oil; Green & Blacks chocolate; novels of pretty well any description; Moleskine notebooks.
And I would just add that I could really do with a ‘grown-up’ posh handbag (um, Mulberry or Westwood would do the trick), a washing machine, a 32" HD TV, a Landrover, a week on a fat farm and a family holiday somewhere without the Euro.
Just sayin' ;)