Wednesday, 9 February 2011
Free coffee and £100 to spend in Tesco
So deep and enduring that I figured I ought to offer something in return. So, when a very nice, very polite PR said: ‘Would you like to offer your readers the chance to win £100 of Tesco vouchers?’ I said, ‘Tell me more.’ Trying not to sound my usual cynical, suspicious self.
‘Along with some free coffee,’ he said.
‘What’s the catch?’ I said.
‘No catch,’ he said. ‘Honest, guv.’ Well, okay, he didn’t say that, but he did in my mind’s ear.
‘It’s just it sounds like you have a pretty busy schedule and we thought you might like to try some coffee to give you a bit of a boost.’
Yeah, right. Like coffee, however nuclear, could sort out my deep soul sickness, career suicide and severe writer’s constipation (block doesn’t even touch it).
Anyhow. Turned out that Douwe Egberts, the Dutch coffee company, are launching a new ground coffee product on 14th February (why does that date ring a bell? Ah yes, my lovely agent’s birthday) and, in order to launch it with a swing, they’re offering one of you lot £100 of Tesco vouchers. So, basically, you can have your next food shop on me (or rather on Douwe Egberts). Oh, and they’ll even throw in two tins of the coffee. See, I said he was a nice guy.
So I said yes. Well of course I did. But I did warn him that we take our product testing very seriously chez Bonkers and that I couldn’t guarantee a glowing report. Bless his heart, the PR gulped manfully and said, ‘Okay, go for it.’
So we did. Now I don’t drink a lot of coffee. I love coffee-flavoured things but neat caffeine just sends me slightly ga-ga (okay, more ga-ga than usual). So it was down to Adrian and Lulu (who was staying) to test.
‘I think it’s supposed to look sultry,’ I said.
‘It looks like Whiskers,’ she said, firmly. ‘What’s it called?’
‘Aromettes,’ I said.
‘What? No!’ She snatched the tin from me and peered closely. ‘Shit. I thought you were kidding.’
‘Why the surprise?’
‘It sounds like some kind of sanitary product.’
‘Mixed with essential oils,’ I added helpfully.
I tore off the lid. ‘Well, it smells nice,’ I said.
She dug her hand in the tin and pulled out an “aromette”. ‘Ooh, neat idea!’
Basically, you bung one bean (let’s not say aromette, it’s starting to disturb me) per cup desired into your cafetiere or filter machine, bung on the hot water and lo and behold. No mucking around with measuring; no need to clip the top of the packet or bung it in the fridge or whatever (and yes, I know all that doesn't work anyhow).
Did my testers like them? Well. Hmm. Put it this way – they’re the kind of coffee snobs who think Starbucks is a dirty word. Who buy fresh beans to grind – only after lengthy discussions about the very field in which said beans were picked and the precise humidity level of the day on which they were picked. So we'll gloss over that. Instead I offered them to normal people (a random selection around town) who reckoned they did the business very nicely, thank-you.
Anyhow...don’t take this lot’s word for it – try ‘em for yourselves. You can buy them from Tesco only from 14th February and they come in two varieties – Smooth (strength 3) and Intense (strength 5).
Rules? Not many. One entry per person. Winners will be notified within 28 days and prizes will be sent out a further 28 days afterwards.
btw, if you want to read more of Lulu's reviews, check out her blog.... (in which she also relates her views on the Bonkers House and its inhabitants). Lies, perfidious lies!